Imagup General Magazine 2024
Digital signage is now most commonly used for marketing purposes. You can see big screens all around the world, promoting new services and products. Even restaurants use it to display their menu in a more appealing way.
However, this doesn’t mean that it cannot be used in many different ways. In the following article, we will give you some ideas on how you can implement this technology in your workplace. In addition, we will provide you with a list of benefits you obtain from it.
Improve communication
One of the essential aspects of building a successful workplace is to ensure proper communication between your employees. We are not only talking about creating a safe environment for people to get to know each other, but you can also use this technology to enable them to share ideas with each other.
If one of the employees has an idea for a new product, it can be displayed for everyone to see, after coming to an agreement with managers, of course. This means that you will include everyone in making this design come to life. Someone can work on that initial design and create something even better. Others can assist in this process by offering their set of skills or even thinking of new features that would make the product one-of-a-kind. As you can see, the possibilities are endless when you have a chance to include every single employee in a certain task.
Share news
Okay, there are many ways to share the news with your employees. Most companies opt for email chains or group meetings. Nevertheless, digital signage enables you to take it to a whole new level. Firstly, it will enable you to efficiently display new information that every single person has to know. Naturally, you can use this technology only to share general information, but the chances are that people will be more interested if it is presented to them in an appealing manner, instead of an article they receive in an email.
Secondly, if positioning the screens strategically, it is highly unlikely that someone won’t get the news. After all, when creating an appealing display, it will grab everyone’s attention, and people will want to stop and read it, and therefore, they will receive the information you want to share with them.
Boost productivity
According to numerous studies, people feel more motivated to do their work when using the latest pieces of technology. How wouldn’t they when these devices are always advertised as the latest achievement, something that will facilitate their work?
Sure, there are methods that have been working very well for a long time, but don’t you think it is high time to take the next step? By offering your employees new tools to you, you will almost certainly increase their productivity. In addition, don’t forget that people always want to work on mastering their skills and acquiring new ones, so this is a great chance to enable them to do that.
Build a company culture
Once again, we are going back to the environment you have to create, but it is crucial if you want to take your company to the next level. There is another important thing. People love to be acknowledged, to have their work recognized, and its significance noted. You can use digital signage technology to inform others about some worker’s success. This way, you won’t only encourage them to keep up the good work and motivated them to put in more time and effort, but at the same time, you inspire others to do the same.
Offer video training
Every time you get a new employee, it is your job to teach them about the work, tell them about the tasks they have to complete, and so on. First of all, using the top-notch pieces of technology will make this entire process of learning fun. It will be easier for you to present each task, and it will enable you to explain it down to the last detail efficiently.
At the same time, the entire process will be more appealing to new employees. Not only can you provide them with all the information they need, but you can also share their questions and answers with the others. It can become quite dull to go over the same inquires again and again. Well, to prevent this from happening, you can create a type of FAQ list. It is also a great method you can use to initiate a discussion on a certain problem and gather many different solutions.
Increase customer experience
Regardless of the line of business, you are in and the products and services that you sell, your clients are your essential asset. They are the ones who will make a purchase, and nowadays, you have to encourage them to do so. One of the best ways to do this is to provide your front-desk employees with all the information they need.
Potential clients usually have a lot of questions regarding the product they want to buy. Who has to answer all of them? Your employee, of course. Well, sometimes, this can be a bit challenging, so they have to consult with a manager and wait for their response.
This technology will enable them to find any information they need within seconds, without having to walk away from the client. We cannot stress enough how significant this is for your image and brand.
Internal communication
We have already discussed the significance of improving communication between your workers, but did you know that digital signage can also boost their safety? In the situation of an emergency, the message has to be delivered to everyone immediately. Surely, employees can contact each other via smartphones, but you have to think bigger. You can use this technology and program it so that the most important information is immediately available to everyone in every corner of the building.
Similarly, it can also be used when one part of the production malfunctions. As you know, when this happens, it can pause the entire process, and you will waste both time and money. In a situation like this, employees will be notified instantly, so they will be able to act accordingly. What’s more, you will always have technical support that will resolve the issue as soon as possible. According to IndigoWorkplace, it is important to have someone who can work on the bugs and glitches and get your company back to the right path.
