Imagup General Magazine 2024
There is nothing better than the smell of freshly ground coffee spreading through the room, right? It is that intense smell that stuns us when we open the package – that is, the bag, on our way to our perfect cup of coffee. However, have you ever thought about how much packaging affects the sale of this drink? The fact is that many of us do it – even unconsciously. That is the psychology of consumers. And when it comes to coffee sellers, take a look at the 5 things you need to consider when designing your coffee packaging.
Well-Created Packaging Is The First Step In Building A Brand
In the sea of products and various companies that highlight their products – coffee is a product that is looking for the best possible position and visibility on the shelves in the markets. Coffee producers often give huge money to markets just to have their product positioned in the best and most visible place possible. When buying any product – quality is crucial. Still, appearance is not a negligible item either. Have you ever wondered if and to what extent the coffee packaging you buy affects you? Well-designed packaging is extremely important for the appropriate positioning of products on the market, first among wholesalers and retailers – and then among consumers, which is the final goal. Well-created coffee bags are the first step in building a brand.
Why Is Coffee Packaging Important?
The coffee bag is not just a bag for displaying, storing, or transporting products – it identifies, distinguishes, and creates an impression on the shelf to attract the target audience. Effective packaging displays specific aspects of the product or service benefits, quality (quality vs. economy) – or physical properties (such as taste or smell). As an important part of the brand – its task is to convey the message of the brand by placing the product against the one that is competitive.
What You Should Consider When Designing A Coffee Bag?
1. The Suit Doesn’t Make A Man, But It Says A Lot About Him. The Same Is With Coffee Bags
The design should emphasize important features or specific benefits of the product. One way to highlight key information is to use special materials such as foil or metallic paint stickers that attract the viewer’s curiosity. Another way to inform and attract customers is to show the product more closely. According to hibags.com, you can do it through acetate or cellophane windows on coffee packaging bags. Product display can be an effective strategy because it reduces mystery and customers can be more confident when buying products. For some products, such as coffee – the most important thing is their properties. By designing such coffee packaging, the designer will promote interaction with the observer. As we know, by putting the product in the hands of consumers, half the battle is won.
2. Customize The Packaging To The Target Group
This could be called the second “number one” rule. Before embarking on the design, try to answer questions such as: Who is your consumer? What is your target group? This is important because there are many coffee producers and you should stand out on the market with your quality and packaging.
3. Excessive Marketing Can Harm. There Must Be A Limit
Beginners in design often try to show the product in the most perfect way. So, for example, on the packaging, they show that the coffee is pure Brazilian and strong – even though there is something different inside. While this will attract consumers when they first buy a product, it will also contribute to it being the last time they buy it. If the product on the packaging looks much better than what is inside, it will cause disappointment in the consumer and he will feel cheated. This will not only reduce sales but will also affect the overall image of the coffee you are selling. The main task of a designer is to make a beautiful and attractive coffee bag, but they have to know that there must be a limit. And that what is in the package affects the resale.
4. Authenticity
Being original and distinctive in design is one of the most important aspects of product packaging. It is quite easy to see why this is so. There are hundreds of products and they are all competing for consumer attention. The only way to stand out is to be different and authentic. Of course, you should not exaggerate, but your standing out from others should be noticed. Analyze the different packaging of other coffee producers, and then try to determine what might be unusual. For example, if all other coffee makers use packaging with photos of the product, you can consider using interesting illustrations. If everyone uses a horizontal layout, use a vertical one. Be brave, different, and try to find inspiration in various other things – like art or nature, for example.
5. Show Your Product Clearly And Easily
Remember that graphic design for coffee bags is one of the most demanding and important parts of the process – and coffee brands are constantly looking for designers who can create something that will attract customers and improve sales. The coffee bag is the last message the buyer sees and the last chance to convince him to buy that particular coffee. You need to keep consumers informed and keep them informed of your product. Moreover, the packaging should show that it is even better and of better quality. With packaging, you need to convince the customer that your product should be a part of his purchase for a long time.
Conclusion
It is not said for anything that a suit does make a man in some way. In the same way, packaging has a huge impact on how a product will go on the market. Coffee is unique in this regard because not only is it a beverage used by millions of people around the world but it is also a huge number of producers present on the market. The race to place it as well as possible on the market and reach the customer is huge – and that is why packaging, in addition to quality, plays a huge role in marketing coffee sales. The next time you visit one of the supermarkets, stop by your favorite beverage and think: What influenced you to choose that particular coffee.
